David Farmer Wholesale is quite different to all other wineries and wholesalers.

We offer to the retail trade a wide range of wines that are uniquely packaged for retail groups and even single retailers. This solves one of the major difficulties of retailers which is how to offer a range of exclusive products that are of the highest quality yet give the customer unequalled value. We believe every wine we supply can sell for double or more than double the landed unit cost.

David Farmer and Ben Parker started this business, dealing in wine in 2004.

David commenced in the wine trade in 1975 and as been involved with retailing ever since. Ben has been involved in the liquor trade for 20 years, mostly in retail and also has wide experience in direct marketing. Claire Randall has vast experience in packaging and logistics while Nicole Regnier runs the books and manages the day to day business.

We work exclusively and very closely with a small number of independent retailers. We also supple several larger groups with an exclusive portfolio of brands. We have no intention of supplying more than a restricted number of fine wine retailers. We do not supply restaurants. Focussing on a small number of accounts keeps our overheads low and allows us to sell high to ultra high quality wines at quite low prices.

We make wine, we buy wine in bulk and in barrel, we blend wine and we buy bottled wine, unlabelled and labelled. We act as old fashioned European ‘negociants’ with the twist that we do not sell under our name and do refer back to the source of the wine. These wines we then mature, bottle, label and offer to the retail trade. We are not a wine company in the conventional sense that is associated with a select range of wines, mostly quite restricted, from a particular district or vineyard and all with the same brand. Nor are we wholesalers who act for many wineries and present their product range to the trade. All the products offered are exclusive to us and apart from bottled wines are packaged by us.

We specialise in the wines of South Australia and mostly deal in warm climate reds from regions such as the Barossa Valley, McLaren Vale, Langhorne Creek and the Clare Valley. We trade on a much smaller scale in cool climate whites which are sourced from the Clare Valley, Eden Valley and Adelaide Hills.

All of our wines are single district blends, many of them are also single vineyard wines. With all our parcels of wine we known the vineyard origin, the grower and the winemaker. We generally deal in the premium end but fulfil customer requirements for Riverland wines on request.

Our wines when they are ready for release are offered directly to the retail trade. These wines are sold under a wide variety of labels. All the brands are developed by us, all of them well researched and appropriate for the district of origin of the wine. The design of the label is done by Wendy Johnson.

In most cases we develop the label from pioneering families or explorers, historic events, places of interest or important geographical features that are important to the region from which we source the wines. At times we resurrect a previously existing winery, vineyard or noted vigneron.

For any information about David Farmer Wholesale please contact Ben Parker or phone 0412 927 466